Industry: Advertising & PR
Conduct competitive analysis using a variety of tools.
Create outlines for assignments for freelance writers to assure we?re getting the highest SEO value from content created.
Craft amazing page content, written and graphics, that speaks to both people and search engines using SEO tools and techniques.
Collaborate with team members, freelancers, and blog contributors to create high-quality content around relevant, high converting terms.
Take ownership of improvements to traffic and conversions.
Stay up-to-date with the latest trends and changes with SEO and major search engines.
Writing supportive text throughout our e-commerce website
Learning keyword usage tactics and applying them to writing tasks
BA/BS or equivalent working experience.
Willingness to learn.
Love to write and craft words, with excellent written and oral communication skills.
Ability to write for both people and engines (this is really key and a good writer can be taught how to do this).
Knowledge of search ranking and optimization factors.
Ability to use Google analytics and keyword tools.
Experience with data-driven SEO analysis and optimization a plus.
Experience with WordPress, BrightEdge, Excel formulas and pivot tables, and HTML a plus.